At this stage, client requirements are gathered, the target audience is identified, and competitors are studied. Project goals, functional capabilities, and technical constraints are defined. The analysis helps to create a development strategy and establish key success metrics.

Wireframes and interactive prototypes are developed to demonstrate the basic structure of the website. This allows testing the content layout and navigation logic, making adjustments before detailed design begins, and receiving feedback from users or the client.

At this stage, a visual concept is formed by selecting a color palette, typography, iconography, and graphic elements. The design process considers both aesthetic and functional aspects to create a comfortable and user-friendly interface.

Developers transform the design and prototype into a working product using modern technologies and frameworks. This stage includes both frontend (user interface) and backend development (server logic, databases), along with integration with external systems if necessary.

Various types of testing are performed, including functional, cross-browser, responsive, load, and security testing. The goal is to identify and fix errors, ensuring the website works correctly across different devices and conditions.

After successful testing, the website is deployed on a server and becomes available to users. The publication stage includes hosting setup, performance optimization, domain name configuration, and the implementation of monitoring systems for ongoing performance analysis.